For BYD's motor show campaign, the world leader in electric and hybrid cars, egghunter emphasizes a simple principle:
If borrowing money costs money, it goes without saying that borrowing less money costs less money. It's just math. And this truth forms the foundation of the motor show campaign.
Because that’s precisely what buying a BYD model is about. You’re not only getting the best in electric technology but also comfort, design, performance, and safety. In short, you’re getting everything at a significantly lower cost.
So, while a legal disclaimer might remind you that borrowing money costs money, BYD highlights its vision of the price for a premium electric vehicle.

The campaign will roll out across TV, radio, social media, billboards, and point-of-sale materials.

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